There is probably no internet user in the world who has never heard of Facebook. This most popular social networking site boasts 1.85 billion active daily users. Such huge potential of Facebook is more and more often used for marketing purposes. Behind the users, on this site – accounts have also been created by global brands and local businesses.
Social media platforms and Facebook
The market for social media platforms in the world has been dominated by Facebook and its related applications. Both private individuals and business owners and internet marketers are eager to use it. Facebook has created a special tool for companies – a fan page, the task of which is to gather fans around the company’s website, i.e. people who liked the company’s profile. FB users by clicking “I like it” – agree to receive information about a given company, including its offer, current promotions, organized events, etc. Thanks to the fan page, companies running commercial activities can do a lot, eg receive opinions about a new product, build their brand, persuade their followers to like the profile, and involve their fans in strategic / promotional activities. Well-conducted activities on Facebook can do a lot of good – increase the circle of people who receive information about the company and (indirectly) increase the sale of the offer. The best effects of building the brand and promoting the company have the publication of content and materials that engage Internet users. How to write FB posts to achieve success? Can all Facebook posts be successful?
Facebook posts – use paraphrasing tool
The text is the main element of the message – but the least attractive and engaging for the recipient. Do not write long and overloaded posts. It is worth focusing on minimalism – use short and accurate phrases (sometimes a slogan or a short question is enough). It is good to use more text in the referring link, further description of the post (such content should complement or continue the content / message in the video or graphic). When writing your posts, try to be natural – use light, simple phrases and clear and transparent wording. Make the content interesting for the recipient, let him see the benefits of the fact that he has focused on reading it. You can find a tool such as the paraphrasing tool helpful to make typing a lot easier. If you write posts selling a product or service – try to convince the reader of the superiority and the need to buy it from you. Praise your offer, but not in a pushy but natural way, just as you would recommend a good product to your friend or friend. Do not overdo the length of the written post, it cannot be an argument or an essay – this form will certainly not interest the recipient. The digestible length of the text under the post is the content not exceeding 50-60 characters. A statistical Facebook audience focuses only a few seconds on a given post, and we need to make this post our post.
When preparing your posts, remember that your posts should be engaging and have an interesting graphic form. The content of the post also matters. Do not focus only on selling your product or service – the time to monetize your actions will come when you communicate well with your recipient. When writing content – use questions, provoke the recipient, joke, surprise him.