Advertisements, contests, and other promotional activities help marketers keep their firms top-of-mind. So the question arises, what exactly is a Facebook competition? And how can a Facebook advertising agency take advantage of it?
Participating in competitions is a fantastic method of getting your name out there and attracting new customers. You can use them to increase your page and group likes, as well as site traffic. In addition, they are a great way to have some light-hearted banter with your target demographic.
Facebook contests can be run by posing a topic or challenge to fans and then publicising it to increase participation. Moreover, rewards can range anything from cash to special access to events.
But there are a few little things to keep in mind before diving headfirst into a Facebook contest. Here are some pointers to make your contest a smashing success.
Why Should You Create a Facebook Contest?
Even though Facebook contests have been popular for a while, they still stand as one of the most effective ways to attract new followers and get them involved with your company in a meaningful way. The following are some arguments in favour of organising a Facebook competition:
1. Enhance Your Influence And Number Of Followers
Facebook contests are a great way to reach a wider audience, which is one of the contest’s main benefits. If you run a contest that your target demographic enjoys participating in, then more people will see your contest and brand. You’ll be able to attract a larger audience, which will ultimately lead to more followers.
2. Boost Brand Reputation
Facebook contests are a fantastic method to spread the word about your brand, which is why you should include them in your social media marketing strategy. You will definitely get exposure to folks you wouldn’t have gotten to otherwise if you market your Facebook contest in either an organic or paid way or both. Consequently, more individuals will learn about your company and its offerings.
3. Improve Participation Rates
In general, Facebook posts don’t generate as much interaction as contests do because of how popular interactive content is. Interactive content is preferred by audiences over static information, with 66% of marketers reporting higher engagement as a result of using interactive content in their campaigns.
4. To Offer A Channel For Gathering Information
Data-driven marketing strategies produce the best results. That’s because data lets you refine your knowledge of your audience and tailor your efforts accordingly.
Hence, holding a Facebook contest might be useful since it allows you to gather information about your target demographic. A treasure trove of information may be gleaned from every type of contest, including quizzes and those focused solely on user engagement.
Considering all of the perks, holding a contest on Facebook is a no-brainer. They’re great for generating interest and attracting new customers. Naturally, they also serve as an effective tool for increasing interest in a product or service and, ultimately, sales.
How To Create An Effective Facebook Contest
Now that you know Facebook contests are worthwhile let’s get right into the nuts and bolts of making your own. However, not every Facebook contest is the same. It’s crucial to the success of your campaign that you learn how to make one that your audience will participate in. For guidance, consider the following:
1. Set Goals And Evaluate Results
Setting clear objectives is the first step in developing a successful Facebook competition. To ensure your contest’s success, it’s crucial that you define its purpose. Key performance indicators (KPIs) are useful since they tell you how successful your contest is.
Your Facebook contest can now be designed with the help of your goals and key performance indicators.
2. Specify Your Contest Type
You’ve decided why you want to host a contest on Facebook. The next step is to determine the best Facebook contest format for reaching those objectives. You can host one of three basic kinds of contests on Facebook:
These are the most basic kind of Facebook contests, and they consist simply of awarding a prize to the winner of the contest. For the most part, to enter a giveaway contest, one must interact with a post (by liking, commenting, or sharing).
Organising a photo contest is a great method to get people involved and collect user-generated content for future advertising. The most common type of contest is one in which participants are asked to submit images related to a specific theme.
One of the most effective strategies to generate leads for your organisation, referral promotions demand a bit more effort to plan and administer but yield excellent results. Participants must mention your contest to a friend or network of friends in order to be eligible for entry.
When your marketing goals and the material you post to Facebook are in sync, you have a winning contest. If you want to make the right choice, you need to research your target demographic and find out what kind of contests they enjoy entering.
3. Create Your Facebook Competition Page
Because of the sheer volume of Facebook posts, it’s possible that your contest will go unnoticed.
Your design’s readability and discoverability in the competition space are directly proportional. Following are some suggestions that should help you achieve your goal:
Create An Attention-Grabbing Headline
Readers’ attention is immediately drawn to the headline. Use vivid words to make it stand out. Make sure it does a good job of describing how having the reward would change your life.
Invest In Professional Images
Get some high-quality, professionally-taken pictures. Pictures are crucial in preventing readers from clicking away from a page. In addition to helping you get your point across fast, they are also very convenient.
Write A Basic Yet Comprehensive Description
In order to get users interested in the contest, you must provide them with all the necessary details they need to do so. Include details on how to participate in the giveaway as part of your description. Take advantage of bullet points as a formatting tool for your description.
Create An Eye-Catching Call-To-Action
You need to make it simpler for people to take the next step, so make sure your call to action (CTA) stands out.
While these tips will help you create a winning Facebook contest page, there are other optimisations you may consider. One common method is to include a countdown timer to heighten the sense of imminence.
Choose a winner for your Facebook contest, but that’s not the end goal. Expanding your company should be your ultimate goal. This is why you need a plan for following up.
The best approach to show your appreciation for those who took the time to enter your contest is to send them a thank-you email with a coupon code for a discount on your goods. If you invest time to get to know the people who enter your contest, you may be able to convert them into lifelong buyers.